Prime London Market Briefing November 2025
Prime London values fall while buyers and sellers wait for Budget changes Pre-Budget speculation continued to have an adverse impact on the prime London sales market in October, with values, new instructions and sales all falling. This is in stark contrast to last October where the opposite happened and deals were brought forwards ahead of the Budget, making annual comparisons appear significantly more negative. Average values across prime London fell by 5.8% on an annual basis in October and were 4.9% below their pre-pandemic (2017-2019) average level. This was the biggest annual decrease since February 2024. The average discount from initial asking price decreased to 9.3% in October compared to 10.7% in September.
