Prime London Market Briefing November 2024
A busy October for prime sales as all activity measures significantly up on last year The prime London sales market burst into life in October after what has been a relatively quiet year. All activity measures were significantly up, both compared to last year and longer-term averages for the time of year. Values have been under pressure for a long time and remained lower in October on an annual basis, but the pace of falls has been steadily slowing over the course of the year. Transactions increased by 55.8% in October compared to the same month last year and were 62.8% higher than the 2017-2019 (pre-pandemic) October average. This is a substantial turnaround compared to the relatively subdued performance over the previous nine months of 2024, and the most sales in any October since 2013.
